Precision Marketing Manager-Knoxville, TN

We’re looking for Marketing professionals in the Knoxville area. $250K and full relocation. Apply here or for more info, please email edpiontek@pulsejobs.net.

Summary

The Precision Marketing Manager will support marketing initiatives that drive personalized journeys for consumers across earned, owned, and paid media channels.  This individual will execute personalized, data-driven, and scalable initiatives that enable our content strategy to drive world-class experiences for our consumers.  This role will leverage data and technology to expand targeting and personalization capabilities.  The Precision Marketing Manager will be comfortable managing across multiple brands, disciplines, and priorities; and will work seamlessly with cross-functional teams. This individual will be proficient with data analytics and will apply audience insights to inform business requirements and continuously improve consumer experiences.  This role will lead the strategy and activation for A/B and multivariate testing to drive continued optimization.  The Precision Marketing Manager will be consumer-centric and innovative with a passion for delivering the right message to the right consumer at the right time; and will act as an advocate for personalized experiences across the company’s enterprise.

Responsibilities

25%     STRATEGY AND EXECUTION

  • Develop end-to-end consumer segmentation and journey mapping strategy, including learning agendas and testing of creative, messaging, offers, content and product personalization.

  • Reach new and existing consumers with relevant messaging at key moments in time.

  • Partner with business leads across the company to develop omni-channel communication plans and testing strategies.

  • Develop and execute audience acquisition and retention strategies to drive consumer growth and engagement.

  • Implement and manage marketing campaigns across various channels to reach and engage target audiences.

25%     MARKETING INTELLIGENCE

  • Own audience identification and opportunity analysis to develop targeting strategies that drive both short and long term business KPIs, such as household penetration, brand equity, units sold, sales revenue, etc.

  • Connect first, second, and third-party data to translate audience attributes into look-a-like segments across multiple channels and platforms.

  • Utilize data-driven consumer insights and market research to identify target audience segments, refine personas, and optimize content strategy.

  • Work closely with the Business Analytics team to improve user experience and leverage analytics to measure and optimize media engagement.

  • Identify opportunities for optimization along the customer journey to drive omni-channel consumer experiences and improved conversions.

  • Analyze data to ensure strategies are aligned with goals and objectives and are delivering the most consumer and business value.

25%     TOOLS AND TECHNOLOGY

  • Leverage the latest data trends and cutting-edge technology across the marketing ecosystem to develop segmentation and high value audience identification.

  • Work closely with the Information Systems, Technology, and/or agency teams to implement MarTech and AdTech capabilities across the enterprise.

  • Leverage machine learning and artificial intelligence to implement personalization concepts. 

  • Exhibit an innovative mindset and willingness to test new approaches, tools, and technology.

25%     COMMUNICATION AND COLLABORATION

  • Collaborate with cross-functional internal teams and business stakeholders (Marketing, Sales, Brand, Consumer Experience, Business Analytics, Market Research, Category & Trade, Finance, Information Systems & Technology, Supply Chain) as well as external agencies and vendors to launch personalization programs.

  • Lead cross-functional teams across the enterprise to determine business requirements and write user stories for personalized consumer experiences.

  • Partner with brand teams on communication strategies that deliver the right message to the right consumer at the right time.

  • Collaborate with data and technology partners to turn ideas into scalable solutions.

  • Develop leadership-level presentations and reports to give visibility to recent accomplishments and showcase results

Qualifications & Experience

  • Bachelor of Arts or Science required

  • MBA or Graduate Degree preferred

  • Approximately 4-8+ years of experience in media measurement, audience analytics, targeting, and/or personalization strategies.

  • Experience with customer data platforms (CDP), data management platforms (DMP) and customer relationship management systems (CRM)

  • Experience with content management systems (CMS), digital asset management systems (DAM) and/or dynamic creative optimization engines (DCO)

Packaging Designer-Carlsbad, CA (in-person)

We’re looking for Packaging Design professionals in the San Diego area. $31/HR plus benefits, vacation and 401k. Apply here or for more info, please email edpiontek@pulsejobs.net.

Summary

The Creative Department is looking for a Packaging Designer for our sports, entertainment and gaming products. The Packaging Designer will be responsible for creating dynamic packaging that pushes boundaries on trends and innovation while maintaining the architecture of a legendary brand. If you are passionate about designing packaging that can engage and influence the market, we’d love to hear from you.

Responsibilities

Responsible for creative design and layout of all packaging for products.

  • Knowledge of branding and passionate about staying on trend with competitive market analysis.

  • Able to interpret product specs and create and deliver files that adhere to specifications.

  • Proficient at time management and meeting tight deadlines.

  • Work cohesively with Product Development, Marketing and Brand departments to ensure smooth execution from concept to print. 

  • Develop a keen understanding of budgets and costs within the industry to ensure design innovations while maintaining P&L of the product. 

  • Remain flexible through revisions.

  • Proficient in Adobe Creative Suite with focus on Photoshop, Illustrator and InDesign.

  • Attention to detail to keep revision process efficient and minimal.

  • Support design in other various projects as necessary/time allows.

Qualifications & Experience

  • BA in Design or Graphic Design preferred but not required, or a closely related field or equivalent experience. 

  • 3 or more years’ experience in the field of Graphic Design or in a related field.

  • Proven ability to provide professional design solutions and recommendations from concept through production. 

  • Designs responsively for placement, transitioning from physical collateral to digital implementation

  • Motion graphics and animated design

  • Experienced in Adobe Creative Suite products specifically strong Adobe Photoshop and Illustrator capabilities required. 

  • Strong organizational and interpersonal skills with the ability to handle multiple, high priority projects with attention to detail. 

  • Excellent people skills and flexibility in dealing with changing schedules and multiple points of view. 

  • Ability to interface with internal department employees at all levels, team player. 

  • Ability to perform duties under minimal supervision while exercising discretion and independent judgment. 

  • Hands on, energetic and motivated; self-starter. 

  • Effective oral and written communication skills.

(2) QA Managers-3rd shift (10pm-6am)-Dandridge, TN

We’re looking for Quality Assurance/Food Safety professionals in the Knoxville area. $90K+bonus and full relocation. Apply here or for more info, please email edpiontek@pulsejobs.net.

Summary

Under the direction of the Plant Quality Manager, this position provides leadership and support to processes and projects related to food safety, regulatory, SQF, identity preserved foods, new product development, and raw material trials for the business. This position provides direct support for the Operations Area Manager group as well as the Quality Coordinators and Sanitation Coordinator. Results are achieved through analysis of quality data, validation/verification, internal quality process auditing, and physical presence during quality projects. This person is responsible for providing daily information, assistance, direction, guidance, and education related to technical food science/quality related issues. Active participation in the Area Manager business group and input to other business functions is expected. The ability to perform all tasks in a highly collaborative, team environment is essential. Continued success is achieved in part, through the development of positive personal relationships within all employee groups. Willingness and flexibility to work on various shifts is required. Promotable behaviors are a must for success in the Quality Area Manager position.

Responsibilities

50% TECHNICAL SUPPORT AND INVOLVEMENT

  • Teaches, plans, organizes, and implements learning methods/tools for teams and individuals to increase their knowledge and abilities of process related to technical expertise in food safety and quality systems.

  • Encourages creative ideas from employees and formulates those ideas into realistic projects and process that will improve quality, morale, and/or food safety/quality culture. Train and mentor employees on quality best practices and procedures.

  • Provides a working knowledge of the production equipment while also seeking to provide appropriate resources (internal and external) to ensure the team’s success in quality processes.

  • Is a technical quality resource to aid in daily practical and analytical problem solving, as well as identifies and corrects food safety and quality issues for the plant operations.

  • Participates on teams to provide quality expertise as needed.

40% PROJECT AND PROCESS MANAGEMENT

Effectively manages assigned projects for:

  • SQF

  • New product trial

  • PD trials

  • Heat penetration

  • Raw material trials

  • Regulatory changes

  • Validation/verification of equipment and systems

  • Audit and prerequisite programs

  • Organic and other identity preserved food programs

  • Ensures completion of post audit correction actions

  • Ensures daily process data is analyzed and utilized for process improvement opportunity.

  • Supports plant Quality Management Systems initiative as needs are identified by Quality Manager.

10% LEADERSHIP

  • Develops and leads Quality and Sanitation Coordinators.

  • Provides leadership to Operations & Material Handler Teams in support of Area Manager peer group.

  • With the support of Quality Manager, leads proactive improvement initiatives in all quality / regulatory processes.

  • In addition to food safety related expertise, there is an expectation of all employees to actively participate in a culture of personnel safety as it relates to technical safety knowledge and safety behavior. Management levels are expected to lead with safety in mind for all employees and activities.

Qualifications & Experience

  • Bachelor’s Degree in a relevant field (e.g., biology, chemistry, food science, engineering, etc.)

  • At least 5 years of experience in quality management or a related field

  • Strong understanding of quality control procedures and industry regulations

Certifications

  • Better Process Control School

  • SQF practitioner, HACCP certification, FSMA PCQI

Specialized Skills

  • Computer skills including use of Inventory Control Systems, Microsoft Office, and web-based programs. Facilitation, Coaching, team building skills, communication, and organization. SPC for PI initiatives, Food safety and science knowledge, thermal processing, and microbiology. Strong background in quality management and systems.

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